Posted on 08/28/2019 in Entertainment

What Does the "Drake Effect" Look Like for a Producer? We Spoke With BlaqNmilD

In 2016, DJBooth published a deep dive into the “Drizzy Effect,” better understood as the impact a Drake co-sign can have on boosting a rap career. In 2018, Memphis rapper BlocBoy JB was named a XXL Freshman, no doubt powered by the strength of his massive single with Drake (“Look Alive”), as well as a strong follow-up project, Simi

The Drake Effect is undeniable, perhaps even ubiquitous. A$AP Rocky credits Drake for putting him on, Kendrick Lamar credits Drake for introducing him to a whole new audience, and 21 Savage attests that not nearly enough people give Drizzy credit for his side hustle as the industry’s A&R. They’re not wrong. Drake is, without a doubt, the co-sign God—for artists.

But what does the Drake Effect look like for a producer, and not just any producer, but a regional veteran who helped engineer the staple sound of New Orleans? Calling up the venerable BlaqNmilD, who co-produced two tracks on Scorpion: the empowering bounce smash that is “Nice For What” as well as “In My Feelings,” which struck gold by way of spawning its own dance challenge, we found out the Drake Effect manifests in the form of endless, life-changing phone calls.