Derrian Perry meshes relationships, hard work for I AM PHRESHY BRAND
The days of publicists being in the shadows while their clients conduct business is no longer. Millennial publicists such as Derrian Perry are combining youth and experience to make connections, partnerships and money.
A Houston native, Derrian Perry, aka Phreshy, focuses on the brands of growing millennials. Through his I AM PHRESHY BRAND, Perry has worked with an exceptional list of millennials which include Kway and Lala, J Mulan, and even Cardi B. The South may be hospitable, but Perry is aggressive in giving millennials a platform to stand on.
How did your upbringing prepare you for your career in entertainment?
Growing up, I was always creative. I was a different child. Having gone through so much, so young, I didn’t really like people. I didn’t trust them. My connection through the world...